'Margo' Marketing Campaign

Led the marketing and crowdfunding campaign for Margo, an APIDA-led short film exploring intergenerational conflict and cultural silence surrounding sexual assault, successfully raising $10,000 through a strategic digital rollout.

For this campaign, I developed a more editorial and research-driven brand direction, grounding the visual identity in muted tones, textured typography, and statistic-forward storytelling to reflect the film’s emotional weight. The strategy combined impact data, narrative framing, countdown urgency, and transparent fundraising updates to build credibility and trust with audiences.

Through intentional visual systems and structured content sequencing, we transformed awareness into action, converting community engagement into financial backing while maintaining thematic integrity.